Who it is for
Made for a Mac other people can reach.
macOS protects the whole machine. Cloak protects the parts of it that are yours.
You share a Mac at home
Your partner, flatmate or kids use the same login. Lock Messages, Photos, Mail and your browser so they can use the Mac without reading your life. Turn off the Mac password backup and only your fingerprint gets in.
Parents
The kids do homework and games on your Mac. Lock the work apps and hide the ones they should not see. They cannot stumble into anything, and nothing needs a separate user account.
Freelancers with client work
Contracts, invoices, a client's files. Encrypt the folder, lock the apps that open them. If the laptop is left on a cafe table for two minutes, nothing is readable.
Students in shared housing
Your Mac lives in a shared room. Lock Photos and your chat apps, hide the ones you would rather nobody knew about. Intruder photos tell you if anyone tried.
Anyone who hands their Mac to a technician
Repair shop, IT at work, a friend fixing something. Hidden apps and encrypted folders stay sealed no matter who has the admin password.
People who just want privacy
No account, no cloud, nothing leaves your Mac. Buy it once, use it forever. Free updates.